ABOUT ME

Thanks for stopping by…here’s a bit about me

I have been working in the field of design for over a decade, but my creative side goes back to when I was a kid outside Chicago – drawing & painting, designing batiks & linoleum block prints, cutting and sanding marble sculptures, and other not-ready-for-prime-time studio projects while in school. These artifacts are hidden far away in my mother’s house so you’ll have to trust me here.

I have an MBA and previously worked in the media industry, primarily in New York City. While there, I co-led a team that launched HBO’s first-ever streaming video service in partnership with Comcast Interactive Media. That project piqued my curiosity, leading me to enroll in a UX Design course at General Assembly. Since then, I've worked with some of the most talented design, engineering, and technology practitioners at renowned design & innovation firms such as Fjord (Accenture), Continuum (EPAM), and Other Tomorrows. I enjoy creatively solving thorny business problems by applying human-centered design. I'm grateful to have collaborated with exceptional brands across various industries, including American Express, Southwest Airlines, Panera, Sekisui House, and the American Dental Association, among others.

Today, I’m sharing what I have picked up along my design journey by teaching Innovation Through Design at Boston College and User Experience Design at Wentworth Institute of Technology.

Philosophically, design and business should be more tightly linked. Too often, a new product or service offering fails when these two disciplines aren’t well aligned or one gets too far ahead of the other. In my work, I seek to challenge that paradigm, focusing on not just what’s desirable but what’s viable.

During my free time, I enjoy being outdoors, collecting vintage vinyl records, and having fun dinners with my family. We renovated a historic home outside Boston in 2016 and share it with our chocolate lab, Charlie Brown.

PROJECTS

47

Service and experience design projects I have worked to date

HOW I COLLABORATE

Player Coach

  • Team leadership

  • Scoping, timing, and economics

  • Team resourcing by tactical skill, background, and chemistry

  • Data & analytics

  • Budget tracking

  • Project guardrails

  • Legal and contracting

  • Workshops

  • Client engagement, design advocacy

Product Development

  • Ethnographic research

  • Stakeholder interviews

  • Heuristic analysis

  • Competitive audits

  • Business design (modeling & KPI’s)

  • Synthesis and strategy

  • Journey mapping & persona development

  • Concepting & ideation

  • Final output & recommendations

Creative Direction

WHAT I DO

1

“I possess leadership abilities that have been sharpened through past roles where I’ve managed direct reports and had to influence colleagues without formal authority.”

Team Leadership


2

“My problem-solving capabilities have enabled me to solve difficult issues in the past, using creative, innovative solutions with careful risk-taking.”

Problem-solving


3

“With excellent written and oral skills, I can concisely present and socialize complex messages tailored to various audiences."

Communications


4

“I demonstrate cultural sensitivity and awareness while navigating diverse business environments, adapting strategies to accommodate nuances and preferences.”

Interpersonal Skills


5

“I plan ahead and prioritize tasks with intentionality. I understand what needs to happen today versus what can wait till tomorrow.”

Organization


6

“I am knowledgeable in several domains, particularly digital design, which allows me to understand the technical and business requirements needed to bring a new product or service to market."

Technical Skills

A FRAMEWORK I GO BACK TO TIME AND AGAIN

Desirability

Feasibility

Viability