Hello, I’m Ed.
I make the complex
simple.
PROFILE
My favorite things are
music and live shows, traveling, chocolate, reading, coffee, architecture by Daniel Burnham and Jeanne Gang, mountain towns, golf, craft beer, tortilla chips, hockey, crossfit, road trips with family, health & wellness, red-tailed hawks, well-designed everything.
HOW I’M WIRED…A HYBRID
Truth-driven Logical
Logical
Sequential
Rational
Analytical
Objective
Looks at parts
Solution-driven Creative
Random
Intuitive
Holistic
Synthesizing
Subjective
Looks at wholes
CASE STUDIES
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Established dentists, who might be nearing retirement, tend to be older, white and male. Those newer to the profession tend to be none of those things. How does a professional organization serve such a diverse and evolving group of members? The American Dental Association (ADA) wanted to examine this challenge and help find a path forward, not just to increase value to members but also to better support independent dentistry.
Please request password access.
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Southwest Airlines had made big changes to its brand. They rolled out new planes, introduced stylish new uniforms, and revamped their cabins. Their in-flight game was strong, but when customers walked through the door of the airport, their experience wasn’t quite up to the same level. Southwest Airlines wanted to improve the in-airport customer experience.
Please request password access.
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CAREER TIMELINE
ADJUNCT FACULTY
Design for Innovation
UX/ UI, Information Architecture
Boston College
Department of Engineering
Wentworth IT
School of Architecture & Design